Word of mouth is one of the most powerful techniques for delivering sales/advertising/marketing success for brands today. The client I am working with is a leading global specialist in WOM marketing, and a passionate advocate of the value of sustained and authentic brand conversations. They help companies understand why word of mouth should be at the heart of every aspect of their advertising.
They are looking for a copywriter to work across their accounts and strengthen their team. The person coming on board will be a power house of ideas, able to deliver thinking that will start conversations and strengthen the relationship that brands have with their consumers.
The role is fascinating and fast paced. The person coming in will be expected to have a breadth of knowledge that won’t just reflect Soho, advertising and middle class interests. This role is about delivering the creative process, from ideation through to final execution, and as such my client is looking for people who are sharp, motivated, interested, with different backgrounds who, in short, offer a different take on things.
Candidates looking at this opportunity should be deeply embedded in social media and have a passion for culture, psychology and people. They should have 2/3 years experience, as well as a background that demonstrates knowledge of the FMCG and other blue chip brand sectors. Candidates will be ideas generators in the first instance, able to write and able to deliver basic design using Photoshop, etc. But my client isn’t looking for a designer who can write a bit. They’re definitely looking for a copywriter who knows how to turn on a Mac and use basic design packages to showcase their ideas a little. This role is all about delivering ideas.
The ideal person will be commercially savvy, understanding of the fact that the work they do sells things, and they’ll be passionate and interested, with a definite opinion about the world around them.
For the agency everything revolves around being able deliver content and engaging consumer experiences – be that through mobile, experiential, peer to peer, etc. Candidates will be expected to have a little experience in design and a basic usable knowledge of Photoshop. If this sounds interesting and fun (it is!), ping me a note at tim@timothcreative.com or call me on 07710 419 702 and I’ll fill you in.
